Many authors focus on their front cover design as the main selling point. While it’s true that your front cover makes the first impression, your back cover is what seals the deal. It should hook potential buyers with a brief but intriguing plot description and offer more insight into you as a writer. The visual design is just as important as your front cover. The Writelight Group is one of the best self-publishing companies around, and we’ve compiled everything you need to create a back cover that sells your book:
Back Cover Must-Haves
There are two things you shouldn’t skip when designing your back cover: your book blurb and author bio. These are what readers typically look for when they pick up your book. If this key information is missing, potential buyers might put your book back on the shelf—or remove it from their cart.
Here’s how to make sure this content is as effective as possible:
Your book blurb:
Your back cover copy is your chance to draw readers in with a compelling premise and vivid language. It should capture the essence of your story and appeal to your target audience, all in under 150 words. While condensing thousands of words into a short blurb may be challenging, it’s essential. Lengthy descriptions tend to lose readers, who often decide within seconds whether they’re interested. The best back cover copy is short, thoroughly proofread, and includes a sharp summary that hooks readers and leaves them wanting more.
Your author bio:
Your bio should highlight your writing career, including relevant academic and professional achievements. Don’t be afraid to showcase your accomplishments—especially if you’ve received publishing awards or recognition. Adding a personal touch, such as hobbies or interesting tidbits, helps make you more relatable to potential readers. Be sure to include a link to your author website and your social media handles at the end.
Other Things To Include On Your Back Cover
Reviews:
Positive reviews from fellow authors, especially those writing in your genre, can go a long way toward encouraging sales. Aim to include testimonials from reputable or recognizable sources to boost your credibility. This can put you on the ultimate path to success!
Tagline:
A tagline works as your book’s slogan. It should intrigue and entice buyers to keep reading.
Example: “You don’t just read this story. You become a part of it.” — The Night Circus by Erin Morgenstern
Headshot:
Most authors include a professional headshot alongside their bio. While it’s not required, many readers expect to see one. Make sure your portrait is high quality and reflects the tone of your book.
Design Tips
Type sizes:
Legibility should always be a priority. Fonts that are too small or difficult to read can make even a great book look unprofessional. Aim for at least size 10 type, ideally size 12. If your text doesn’t fit within that size range, consider trimming your word count instead of shrinking the font.
Color scheme:
Your back cover’s color palette should mirror the front. For example, if your front cover is black and white, maintain that monochrome look on the back and spine. A unified color scheme creates a polished and cohesive appearance.
Graphics:
Images and illustrations can enhance a back cover, but they should never overpower the text. Keep them smaller than front cover graphics and make sure they complement—not compete with—your copy.
You’ve written a great book and designed a striking front cover—don’t lose momentum at the back! Your back cover can be the final nudge that convinces readers to make a purchase.
Not sure about your design skills? Don’t worry. The experts at The WriteLight Group can create a custom cover that brings your story to life. Schedule a free consultation call with us today!
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